White Rabbit Gallery Branding

Developing A Gallery’s Brand Identity

The White Rabbit required an identity for their gallery in Sydney. Using negative space to hide the namesake of the gallery in a brush stroke, I created a logo which encapsulated the brand. The calligraphic brush stroke immediately invokes a Chinese aesthetic while the white rabbit hidden in the logo serves as a metaphor for the elusive nature of art. I also produced branding that continued through to letterheads and business cards.