The Roaster Guy Branding

Accor Hotels In-House Coffee Branding

The Roaster Guy was created for a pitch to produce a coffee brand exclusive to Accor hotels. My role was to produce the logo, branding, packaging and digital assets for a new and exclusive coffee brand. The branding builds on the concept that coffee culture in Australia is an everyday luxury. I therefore aimed to produce concepts that looked premium but still affordable and accessible. The pitch was successful with one of the concepts being rolled out across Accor hotels.