Developing In-store Promotional Material
Print and digital material was needed to promote new flavours for Gloria Jean’s Coffees. Posters and digital ads with typography and imagery, which showcased the flavour cues of the new products, were produced to address the client’s needs. The product was made to look more gourmet and less commercial in order to convince customers the products were worth the higher than usual price point.
My role was to write copy for the headlines as well as to produce the typographic lock-ups. I was also responsible for the art direction of the shoot, the retouching and producing the digital assets and final art for print.
Art Direction, Design & Retouching by Evan Papa, Photography by Ashley Mackevicius, Food Styling by Gemma Lush